by monster | Jun 24, 2020 | Uncategorized |
As we know, one of the most used strategies to publicize a brand or a product in the digital world is Email Marketing; a technique that seeks to send content to a target audience, in the form of mass emails, with the aim of capturing them and turning them into potential customers, building loyalty little by little and achieving the more engagement the better.
Ultimately, the objective of this entry is to keep track and identify the opportunities that are presented to you to improve your email marketing strategy. We will emphasize some of the great themes that I have already mentioned to you on other occasions: segmentation, personalization and the importance of good quality content that adds value.
1. My contact database does not grow
The first thing that, to answer this question, we must take into account is that, for Email Marketing to work, it is tremendously necessary to have a quality database; And, in addition, that same user base must be willing and proactive to receive content from your brand.
- The first option to solve it, is to place the newsletter subscription forms in a visible place within the web portal, so that the user can quickly see it and include links or links within the website.
- The second alternative is to offer users an incentive: a discount, gift or gift in exchange for subscribing, motivating them to become interested in the content of the newsletters.
2.- Emails are very generic.
We all know that information that has no value is discarded almost immediately, so it is essential to adjust and improve email marketing campaigns and customize them.
In this sense, we will indicate some recommendations to consider:
- Pay attention to the matter: Use headlines that are attractive to your target audience and motivate them to open email.
- Let’s improve the headings: This will prevent our email marketing from ending up in the spam tray. Remember that a good headline is one of our best allies for the image of the brand, product or service that we offer.
- Let’s avoid clichés above all else: In this sense, it is important that we personalize the message to be transmitted. Hire the services of a professional copywriter to create emails that impact and present the company’s personality.
- Add images. Not everything can be contained and nothing else, because this is usually tiresome for the user, we include images that attract attention that are of high quality.
3. I manage to generate a very low opening rate for my bulk shipments
It could be the case that the database you have, does not really identify with your target audience, and you are “wasting time” sending content to users who do not intend to get involved with your brand. And here is the explanation why they don’t open your content. In this case, to solve this question, we again recommend a thorough cleaning of your database.
4. Very large contact list.
Just as we can have problems with few contacts, we also have them when the data base is very large, because it becomes unmanageable. To solve it we have to:
- Perform a cleaning of the database
- Eliminating the emails that bounce
- Verifying all the users that are inactive and invite them to participate, the ideal is to offer special promotions and discounts.
At MailMonster we help you to do this cleaning, preventing your emails from reaching spam and being seen by your potential customers.
Remember that the world is constantly changing, due to the Digital Age we live in, that is why we recommend you are constantly searching and follow our advice to end those problems that affect you.