Email marketing is a super effective tool whose effectiveness continues to show itself year after year. Although it may sometimes seem “the same old thing”, the truth is that we have more and more possibilities to create really effective email campaigns.
In addition, it is such a versatile tool that I believe that almost all brands can take advantage of it. Still not completely convinced? Let’s see some benefits of it!
1.- Cost benefit ratio:
It is the first thing that, as entrepreneurs, we want to know: yes, it is economic. In fact, there is no marketing channel that offers a higher return on your investment than email marketing (an ROI of 4308% per euro invested).
2.- Virality and reach level
Did you know that email marketing is 40 times more efficient than Twitter and Facebook combined? Yes, the number of clicks is greater through an email and surpasses social networks in terms of reach. Virality and shares increase with Mailify thanks to the fact that the tool allows you to implement the icons of those social networks in which you are registered in your campaigns. This option allows your target audience to re-send the message to their contacts or publish it on their profile on social networks, thus multiplying the impact of your campaigns.
3.- Measurement of your campaign
Another benefit is the ability to accurately measure and track the effectiveness of the campaign. There’s applications that will allow you to consult reports instantly and know: how many opened the email, for how long, if it was opened from a computer or a mobile phone, how many times they did it, how many clicked on the different links in the message, how many shared with Your contacts, in short, you can measure and analyze your success easily and quickly.
4.- Direct communication tool
Communication is a way of taking care of the clients of any company. Through mailing, you get a direct way with the user, one of the main ones to keep him informed of the latest news, new products, future launches or simply congratulate him on his birthday.
5.- Fidelity
It is not only about selling and increasing customers, but also about keeping and strengthening those who once came to your company. You can offer them content that is more focused on developing the storytelling and branding of your brand, or directly, based on knowing the behavior of your client (their clicks), you can offer more focused content on the target.
In short, email marketing is a tool available to all marketers and with simply spectacular results; but remember to validate your list with us (free trial here) to have a great approach to your customers and avoid being spam. If you have not yet incorporated it into your online marketing strategy, now is the time!