A clean email list is critical for success in email marketing. If you fail to remove inactive subscribers and addresses that continually “bounce” back your emails, you risk your campaigns getting sent straight to the spam box, or worse, your sender address will be blocked altogether.Let’s be clear – there are two situations regularly cleaning your list can help you to avoid, and they both have to do with your reputation, whether with people or email spam filters:
1.- List cleaning helps you to avoid recipients marking you as spam (which, in turn, can contribute to your emails getting blocked by some providers) – if you are sending to people who aren?t interested, you are doing more harm than good.
2.- List cleaning helps you to avoid damaging your ‘sender score? (a measure that signals to email providers the trustworthiness of an outgoing email address) – if you damage your sender score by getting too many bounces you can get blocked by email providers.
Periodically cleaning your list will increase the overall engagement rates of marketing emails, which allows businesses to build more meaningful relationships with subscribers.
It’s important to give your email list a good scrub every now and then to create a more targeted list of engaged contacts. This lets you focus on the subscribers or customers who really have an interest in your product. You’ll be able to create content that satisfies their needs and interests.
And most importantly, you’ll have higher conversion rates and a more engaged community, which equates to higher revenue and overall customer satisfaction.
Benefits of List-Cleaning Services
- Precise at finding duplicates and invalid addresses: The precision with which list-cleaning services can weed out certain bad addresses is high.
- Faster and easier: List-cleaning services are a “plug-and-play” kind of deal. They will clean your list within just a few minutes at the click of a button.
On MailMonster we have a great and easy sistem to help you on that, just click here for your free trial.
Some businesses never prune their email lists because they assume that there isn’t an additional charge to send an email to one more person, but that’s not true.
The cost of not using a clean email list can be: the damage to your sender reputation from email bounces, unsubscribes, and spam complaints. Over time this damage adds up and can negatively affect your ability to reach your entire subscriber base, including your best or most engaged customers.