Every day, in thousands of offices around the world, digital marketing strategies are planned in isolation. Without realizing it, many opportunities to enhance positive outcomes are missed just by not thinking holistically. Historically it has been thought that Social Networks came to bring down Email Marketing. However, this was not the case. These techniques even came together to enhance each other.
To take advantage of this pair, you will need to have certain functions:
1 – Optimize the Social Profiles of your company
Those who work daily within the world of Marketing, have a central objective that is to reach the largest possible audience with their brand, products or services. And before facing any interaction between Email Marketing and Social Networks, you must prepare the ground. That is why your first step should be to optimize your online profiles. And what better for your customers to know your company as you know it?
If in your social profiles you only make an effort to show and sell your products, they will be more boring than a catalog. However, remember that if you are very narcissistic, you can irritate your followers and end up driving them away.
The recipe is simple, and the secret ingredient is sitting next to you. Show a more human face of your company by sharing photos of those colleagues who make a difference in your office every day. Don’t be afraid to bring your company closer to emotional marketing and reflect the warmth of your company in your networks.
2 – Integrate your Subscriber Lists with your Social Networks
The main Social Networks have the option of importing contact lists in different formats in a more than simple way. On Facebook you can do it from the “Friendship Requests” page and on Twitter you can find it under the “Find Friends” option. It’s important to put a face to your subscribers as it will help you get to know them better. To do this you must integrate your Email Marketing lists to your networks. In this way, you will no longer talk about email addresses, but about people.
Follow them, show interest, discover their passions, tastes and learn from them every day. Over time you will be able to apply this knowledge and generate much more effective Email Marketing campaigns, while multiplying your followers in networks, amplifying the scope of your Digital Marketing actions.
3 – Be friend of Retargeting
Just by looking at the reports of your Email Marketing tool you will be able to discover who clicked on the different links of your sent Campaigns. In short, what we want to tell you is that it is possible to generate a list that includes everyone who has shown interest in your products or services.
You can easily export these lists and with them you can generate retargeting campaigns on different platforms, including the main social networks. We are fortunate to live in an age where sending the right message to the desired target audience is as simple as a click. Why not take advantage of it?
4 – Make Social Networks work for you
If the channels are available, why not use them? Have you ever thought of creating exclusive communities or groups for your subscribers on their preferred networks? With just a few minutes a day you can generate and maintain several active groups, with interesting and creative content.
Almost without realizing it, you will be opening an interaction forum for your clients and contacts where the main topic of conversation will be your company. In addition, the interesting thing will happen a few days later when the notifications of these groups begin to arrive in the inbox of all the participants without you lifting a finger. These emails usually stay in the inbox for days, keeping your brand present in the minds of subscribers without spending a penny.
5 – Include Social Networks in your Email Marketing Campaigns
Always include Share and Follow links in your Email pieces. You should not miss the opportunity to viralize your content at any time. Yes! Remember to identify them correctly. Nobody likes to share content on their social profiles by mistake. And if you are still reading, for your persistence we are going to give you another great advice. Offer incentives for your subscribers and customers to use these Share and Follow links. You can give them discounts, mentions, giveaways or even include games.
Remember that there are no magic bullets and all progress needs a little effort. We can assure you that if you follow these tips, you will be able to exponentiate the scope of your Marketing actions in a significant way. And if you want to apply what you have learned, we invite you to create a free account with us here, and verify your email marketing list to have the best approach to your customers!