Although these last months have flown by, we are saying goodbye to this strange 2020 and it is time to face the next year with the latest marketing news; you know how this goes, renew or die.
The world of marketing is constantly changing and more so with this covid!, And the email one was not going to be less. Let’s stop to analyze some news about email marketing in 2021:
This year, marketing teams have had to face the unknown and reinvent how to connect with their audience.
During this crisis, well-known marketing best practices – such as researching customer needs and wants and strengthening relationships by delivering value – have become even more important than usual.
In 2021, uncertainty will remain the main theme for many of us, marketers included, and much of what we have learned in 2020 will remain in effect.
We do not know when or if life will go back to be how we remember it, and for that reason, brands will have to continue adapting to successfully navigate the current climate. However, with the medical advances announced for 2021, hope will play a huge role in consumers’ lives, as will the desire to recapture this mad year.
1- Inbound in email marketing will continue to be important
Do you know what an Inbound marketing strategy is based on? With it, you will be able to produce and distribute quality content, so that you educate your audience while avoiding generating an open sales pitch.
The objective of this is that you can build trust in your brand. This you will achieve while you are sharing content that solves the problems of your users. In turn, seek to educate your audience instead of sending emails where you are trying to sell.
On the other hand, outbound marketing aims to show off the benefits of your service or product so that you can get new subscribers and get them hooked. In this way, potential customers will come to you by having their own initiative.
But what is the result of this? Inbound marketing will attract potential customers who are interested in your business and who are more likely to become customers naturally. On the contrary, outbound marketing is presented as an offer with which to share information and offer your product to potential customers.
As subscribers get tired of emails that are aimed at selling, they will engage much more with emails that will provide them with more educational or interesting information. Incorporating Inbound content into your email marketing strategy in 2021 is going to be the way to a great future for your brand. So start adapting it today.
2- Buyers have more control over the receiving emails
Most consumers hate spam emails that litter their inbox. Marketers have found that there is not much value in sending emails to users who do not want to receive them. By doing this, you are increasing the cancellation of subscriptions, so your brand will suffer the consequences in its image and its reputation.
By 2021 you will see that many more companies will be using these mechanisms that will allow customers to select the type of mail they wish to receive.
Instead of having a button that says “I want to unsubscribe”, marketers will offer options to opt for some emails and not others. And this you will be able to achieve in a very easy and simple way with the help of web forms.
3- Create a human experience
In 2020, brands have had to adapt to sudden changes and have prioritized efficiency and productivity over creating a human experience. In 2021, companies will have to re-evaluate the way they interact with their customers to reinforce that experience.
Having a goal that your customers can identify with will serve to humanize your brand and establish connections that go beyond your products and services. We’re all going through this together, and consumers value brands that are part of the solution, not the problem.
These are the key trends to watch out for:
- Let empathy direct the customer life cycle to strengthen your relationship.
- Invest in high-quality marketing content to create a trusted resource.
- Don’t be afraid to join the conversation on social media.
- Stay up-to-date with the latest technical advances in SEO.
- Think about the inboxes of your users when you send your email marketing campaigns.
- Integrate new data analysis tools into your product marketing strategy.
- In your marketing campaigns, focus on human and artistic design.
- Get ready to reinvent your marketing strategy… again.
What do you think of these email marketing trends in 2021? Tell us your opinion and remember that at MailMonster we have excellent tools to help you with your campaigns. Don’t wait until 2021 and try this now!