Why should you clean your email list?
Do you need to clean up your email list and don’t know where to start? Perhaps you have noticed that your email campaigns are not reaching the inbox or have a low open rate. Don’t worry, cleaning your contacts is the right recipe to do it! In this article...
Customer Onboarding: Convert free customers to paying customers
The best way to get someone interested in something is by offering it to them for free. Customers are often reluctant to opt for a payment solution without being able to test it beforehand. Why pay without knowing if what I pay has to serve the purpose that I have? A...
Email Deliverability Myths: what to believe
Email deliverability refers to the situation when an email arrives successfully in the client’s inbox. When we talk about deliverability, we are referring, as we already know, to the ability for the emails we send in our Email Marketing campaigns to reach the inboxes...