Customer Onboarding: Convert free customers to paying customers
The best way to get someone interested in something is by offering it to them for free. Customers are often reluctant to opt for a payment solution without being able to test it beforehand. Why pay without knowing if what I pay has to serve the purpose that I have? A...
Email Deliverability Myths: what to believe
Email deliverability refers to the situation when an email arrives successfully in the client’s inbox. When we talk about deliverability, we are referring, as we already know, to the ability for the emails we send in our Email Marketing campaigns to reach the inboxes...
List Verification: What is it & how to use it?
List verification is the process of removing undeliverable or dangerous emails from your list. When a marketer uploads their list to our system, they will go through our list sampling process, in which our system checks for undeliverable emails. Based on the results,...