Data Enrichment and Jump-starts B2B Sales
Data has become the lifeblood of B2B companies and is used to power marketing, sales, and support. Data is at the core of every decision business leaders make to foster the growth and productivity of their organization. Data enrichment holds the most promise for both...
AMP: The New Trend in Email Marketing
AMP is the acronym for “Accelerated Mobile Pages”, an open source technology that Google launched in 2015 to improve the user experience on websites from any device. In recent months, this technology has begun to be applied to emails, with Gmail,...
6 trends in email marketing for 2020
This year has been very different from any other, and email marketing is adapting to that, too. The main changes are related to more striking designs, messages loaded with positivism and an adjustment to changes in consumer habits. Email communication is more alive...