Broken Email: One of the biggest fails and how to avoid it
Every day, we see emails in our inboxes with fails that are so obvious, it’s clear nobody took a second look before hitting “send.” A broken link can mean a lost sale: the recipients of your email marketing must be able to access the content you want to share with...
Content ideas for Newsletters and Email Marketing campaigns
Email marketing is an effective strategy on the Internet but it is true that sometimes ideas run out, especially when we do not have a plan. What do you send in your newsletters? You probably base your content on selling and selling, that’s how we all start, but...
HTML Email or Plain text Email?
One of the great dilemmas of Email Marketing and Transactional Email over the years is: pieces in HTML or Plain Text? It is an issue and a controversy that does not go out of style and that all marketers have ever considered, right? Therefore, it seems important to us...