FOMO Marketing: Importance for your marketing campaigns
When talking about marketing campaigns, we can find different strategies that seek a common goal: to grow the brand. The FOMO does so by stimulating risk and need factors in the audience. This tactic seeks to awaken a need in the consumer, and take advantage of it by...
RPA: What it is and how it could change Email marketing processes
The automation of processes by robots (Robotic Process Automation – RPA) is all technology oriented to the use of software with the aim of reducing human intervention in the use of computer applications, especially in repetitive tasks that vary very little in...
Email Marketing trends (and some stats to keep in mind in 2021)
As we’ve been said before: Email Marketing is stronger than ever! It has been 40 years since the first email was sent, and this year many brands and start-up have shift to digital channels and email communication. More than 55% of marketers have reported...