How to integrate your Email Campaigns with Social Networks
Every day, in thousands of offices around the world, digital marketing strategies are planned in isolation. Without realizing it, many opportunities to enhance positive outcomes are missed just by not thinking holistically. Historically it has been thought that Social...
What is the OPEN RATE on Email Marketing?
The open rate represents the percentage of users who have opened a certain campaign. Although it is shown in%, you can also see with your Email Marketing tool the exact number of openings and who were the ones who opened it. What are open rates for? The information...
Email marketing to enhance the content of your blog
Within digital marketing we can find different strategies that complement each other, thus achieving an improvement in the achievement of the established objectives. If a company carries out a content marketing strategy and, in turn, an email marketing strategy. Do...
Tips to avoid unsubscribing from your mailing list
Email marketing continues to be one of the cornerstones in the digital strategy of companies, both large corporations and more modest businesses. It is important not only to feed our list with new leads, but also to ensure that the subscribers we already have do not...