AMP: The New Trend in Email Marketing
AMP is the acronym for “Accelerated Mobile Pages”, an open source technology that Google launched in 2015 to improve the user experience on websites from any device. In recent months, this technology has begun to be applied to emails, with Gmail,...
6 trends in email marketing for 2020
This year has been very different from any other, and email marketing is adapting to that, too. The main changes are related to more striking designs, messages loaded with positivism and an adjustment to changes in consumer habits. Email communication is more alive...
Email Marketing during COVID-19: how to face this “new normal”
Email Marketing during COVID-19: how to face this “new normal”We are sure that right now you have very reasonable doubts about how to change your marketing strategies on this pandemic moment, and guess what: We have our doubts too, we all are...
Email frequency: Best practices to refine your approach
A question frequently asked by small businesses getting their digital marketing started is, “How often should I email my clients?” Like most things in life, there’s no simple answer to this seemingly straightforward question. Each company will have a unique email...